Couple Brandon And Shaleeza Collins Named IHOP's 2023 Franchisee Of The Year, Continuing The Legacy Started By Brandon’s Parents

Brandon and Shaleeza Collins have received special recognition as IHOP franchisees.

The couple are proud owners of an IHOP restaurant in North Baton Rouge, LA, through an opportunity made possible by Brandon’s parents, Ella and Larry Collins. The two had been the original owners before selling the location to Brandon and Shaleeza in 2023, a news release mentions.

“There were no sit-down restaurants, and they wanted to make sure that that need was fulfilled and to create a legacy for their family,” Shaleeza told Black Enterprise.

Brandon added, “This legacy wasn’t just for the kids; it was a legacy for the community. We’re in North Baton Rouge; there’s not much here. There’s no economic development that happens here. Our IHOP is still the only national franchise, sit-down restaurant in North Baton Rouge — to this day.”

Since taking on the restaurant, Brandon and Shaleeza have provided mentorship and career pathways for both the surrounding community and their family members.

The establishment has become a go-to destination, praised for its welcoming environment. These efforts led to the couple being named IHOP’s 2023 Franchisee of the Year.

“IHOP restaurants are 100% franchised, and are comprised of hard-working, dedicated people. Our franchisees are pillars of their communities, and truly represent the small business owner population,” said IHOP President Jay Johns in the news release. “We are pleased to celebrate and honor Brandon and Shaleeza Collins, who embody iHospitality by bringing joy, warmth, and familiarity to everyone who walks through their restaurant doors. Both Brandon and Shaleeza lead with a team spirit and honorable management skills, ultimately establishing their legacy within their family and the IHOP community.”

Brandon added:

“Our goal is to provide a space where everyone knows your name. We treat guests and Team Members as if they are a part of our family, which sets us apart and keeps people coming back every day. Visiting our IHOP restaurant is like coming home and being welcomed as family from the moment you step through our doors.”