“There are two types of personalities when it comes to self-marketing. There are the Master Ps in business, who will market his products to absolute strangers at every single moment of his day. Then there’s the other 75% of people who have glossophobia , fear of public speaking. You may be in the latter group. You were never the artist in the ‘80s and ‘90s who would have a box of CDs or cassette tapes in your car, ready to have a mobile distribution destination in every parking lot nearby. The idea of walking up to someone with a postcard, a brochure or a clipboard is out of the question. You might be OK putting marketing material on people’s windshields, but you’d rather drink a jug of beet juice instead of encouraging people to come to your vendor booth. You know you need to sell a product. Likewise, you know the only way for someone to find out about your product is to actually search for that target demographic and share your pitch. But fear of rejection will make you avoid eye...

Sometimes you have to lose to win. Entrepreneur Shorne Benjamin became the chef of a popular restaurant as a result of this. Cuisine Noir reports Benjamin once had a job on Wall Street working as a stockbrocker after he obtained a degree from Mercy College in New York. The career path was in alignment with his family’s backgrounds in finance and accounting. “When you get the opportunity to come to the U.S., you recognize that sacrifices were made,” he told the outlet. “That was on my mind and set the tone for me to try to be successful. I wanted to make them proud and not make them feel disappointed.” However, he lost his job in 2008 during the economic crash, and the standstill allowed him to pivot his attention towards his love for cooking, which began in St. Lucia with his grandmother Ma Benji’s comfort foods when he was just 8 years old. He made the decision to enroll in the International Culinary Center, which was named French Culinary Institute of New York at the time, and...

A popular chicken spot loved by Oprah Winfrey is spreading its wings. Ezell’s Famous Chicken, a Seattle, WA-based chain co-founded by Lewis Rudd in 1984 is preparing to bring the business to Kirkland, WA. As AFROTECH™ previously reported, Rudd opened the restaurant with his sister, Faye Rudd, and a high school friend Ezell Stephens, according to Oregon Live. Then in 1989, it scored two visits from Oprah Winfrey. The media mogul was impressed with the menu, featuring Louisiana-style fried chicken made fresh daily in pure vegetable oil, baked rolls, barbecue beans, and mac and cheese. She even hired Ezell’s Famous Chicken to cater her 36th birthday celebration in Chicago, IL. The exposure from Winfrey led to an increase in customers for Ezell’s Famous Chicken. “We had people literally driving from Longview, Washington, to get chicken,” Rudd said, according to Oregon Live. “We couldn’t keep up with the demand.” Over the years, other notable names have stopped by to support the...

This New Orleans, LA, entrepreneur has his sights set on a hospitality takeover! When serial hospitality entrepreneur Larry Morrow and his mother, Lenora Chong, opened the doors to Morrows in 2018, it was all a part of the bigger vision to bring more Black-owned restaurants to the vibrant, history-rich city of New Orleans. Fast-forward to 2024, nearly six years later, Morrow and company have opened the doors to Morrow Steak, a second steakhouse located in the Crescent City, Blavity reports. The restaurant, which seats about 125 people, and is geared toward celebrating any type of special occasion, features a menu that is yet another nod to Morrow’s Korean background on his mom’s side with a blend of classic steakhouse fare and Asian-inspired dishes. From a tomahawk ribeye and wagyu steak to broiled snapper, marinated pork chops, and side dishes like lobster mac and cheese, Morrow’s Steak has a little something for everyone. Its vegan dishes like kung pao cauliflower allow Morrow to...

Hello Alice is continuing its commitment to serving underserved entrepreneurs. In partnership with the Global Entrepreneurship Network (GEN), Hello Alice has officially launched the next round of Baltimore Gas and Electric Company’s (BGE) Energizing Small Business grant program. The initiative offers $20,000 grants to central Maryland businesses to help them succeed and thrive, according to the Hello Alice website. No stranger to empowering local small businesses, the BGE Energizing Small Business grant deployed more than $2.5 million in grants to 129 small businesses in central Maryland in 2023. “When small businesses thrive, they become powerful economic engines, creating even more opportunities in their communities and we are so pleased to celebrate today’s grant recipients,” said BGE President and CEO Carim Khouzami in the 2023 grant announcement. “Since 2019, BGE has granted over $13 million to small businesses throughout Central Maryland. This is in addition to other small...

Shaquille O’Neal is taking his restaurant franchise talents to Nebraska. The former NBA superstar-turned-serial entrepreneur has announced that his fast-casual restaurant franchise, Big Chicken, will expand to the Omaha market, according to KETV Omaha. O’Neal plans to open two Big Chicken locations in Omaha, led by father-son duo and local entrepreneurs Tom and Zak Davis. “Our experience has provided us a perspective on Big Chicken that we feel fantastic about. We know that it is the right time to bring the quickly growing brand to Omaha,” said Tom, per KETV. “There are a lot of parallels for us with Big Chicken and its leadership team. We have a deep appreciation for running great restaurants, and Big Chicken’s team is equal to the match. We have been following the growth of Big Chicken for a while, and once we were finally able to try the menu, we decided to get serious about opening our own stores in Omaha.”   View this post on Instagram   A post shared by Big Chicken...

In case you missed it, AFROTECH™ Executive is heading to New Jersey. If you’re unfamiliar with the event, previous stops included Seattle, WA; Washington, D.C.; Brooklyn, NY; and more. As the event heads to Newark, NJ, on June 28, attendees will have the opportunity to explore topics like practical AI applications, equitable resources for entrepreneurs, tech advancements, and innovative economies. In addition, the highly anticipated AFROTECH Executive Newark will allow attendees to hear from speakers like A ngela Rye, principal and CEO of IMPACT Strategies and co-host of the Native Land Pod. Her fireside chat will focus on bridging the gap for an equitable community. The conversation, moderated by Black Tech Green Money host Will Lucas, will explore a world where opportunities and access are endless, ensuring that entrepreneurs who represent the community are equipped with the tools needed to be successful and can inspire others to build a more accessible, diverse, and thriving...

Theodora Lee is the first Black vineyard owner and wine producer in Mendocino County, CA. Lee’s introduction to wine began when she was 8 years old, while she was helping her grandfather on his cattle farm in Texas. By the 1980s, she had developed a personal interest in wine. ”My dad picked wild Muscadine grapes and made home brew,“ she told The Press Democrat. ”Given that Muscadine was my first introduction to wine, I found that sweet and syrupy wine nasty. I really had no taste for wine until I moved to California in the ’80s and learned about fine wine.“ Lee chose a path in law , working more than 36 years at the Littler Mendelson, P.C. law firm and splitting her time between Yorkville Highlands, CA; Oakland Hills, CA; and Dallas, TX. However, her passion for wine led her to add a new title to her resume: wine producer. “My first introduction to a grape farm was in Healdsburg, [CA], and specifically Dry Creek Valley,“ she said. “Walking that vineyard made me want to become a...

The 2024 AFROTECH™ Conference is just months away, and the countdown has begun with even bigger and better ways to empower the community. As one of the largest cultural events dedicated to individuals evolving the tech space, AFROTECH™ offers something for everyone — whether you’re an industry enthusiast, hold a C-Suite position, or are the CEO of your own company. The conference’s latest initiative is designed specifically for founders. Since its inception in 2016, AFROTECH™ has been committed to empowering the community. The new AFROTECH™ Founder Circle intends to continue this mission by focusing on reducing attendance costs, enhancing skill sets, and expanding access for founders within the community. The all-new program will operate under a three-pronged strategy: enhancing executive presence and leadership, broadening access to venture capital networks, and fostering peer-to-peer learning and support. In collaboration with Blavity.org, AFROTECH™ will sponsor 200 tickets for...

As Pinky Cole continues to reach the pinnacles of success as an entrepreneur, she also lifts others as she climbs. The Slutty Vegan founder and CEO has never been afraid of taking risks and betting on herself, even when the odds are stacked against her. Her Atlanta, GA-based restaurant has been wildly successful, even though she created the concept as a passion project, initially launching the company as a food truck without focusing solely on profit. “I pinch myself every day,” she told AFROTECH™ in a recent interview. “Sometimes we’re so immersed in our work that we don’t realize the blessings happening around us. I think about how Slutty Vegan opened the door for me to partner with PepsiCo on the Pepsi Dig In Campaign to support Black-owned restaurateurs. As a leader in this space, I can help provide the support they need.” Cole added, “It’s all been a passion project for me because I get to help people reimagine food in a way they never have before. Every single day, I’m humbled...

When it comes to having a lucrative business, it’s crucial to be descriptive when selecting a name; being descriptive can be effective in appealing to the fantasies of your audience. A descriptive name clearly explains what your business does, making it easier for potential customers to remember your brand identity and envision its value. Take a cue from successful businesses in the same industry and follow how they use descriptive names and wordplay to name their brands and businesses. Your business name should remind your target market of your brand promise and provoke the right emotions toward your business. For example, “Crunchies” for a snack brand resounds the promise of an ever-crispy savory fresh snack that keeps giving. With that in mind, let’s explore some unique business name ideas across industries to inspire creativity as you coin yours. Tech Startups The tech industry is about innovation, reliability and continuous product delivery, so the name should align with your...

Franchising is a strategic way to hit the ground running with your new business while building on the legacy and structure of an established business brand. Here’s a friendly guide to help you understand what it takes to open a franchise and what to expect along the way. New businesses use this model to buy brand recognition , a proven business model and dedicated support from successful businesses. What To Know As An Entrepreneur Opening A Franchise Entrepreneurs who want to open a franchise should consider the following: Background Check Do your research on various opportunities and terms. Consider industries that interest you and have growth potential. Look into the franchisor’s reputation, the level of support they offer, and their financial health. Business Appraisal Entrepreneurs who want to open a franchise should assess your skills, interests, and financial situation. Opening a franchise requires a significant investment, so ensure you have the necessary capital or access to...

There is so much beauty in making your dreams come true, and this former Target employee’s transition from team member to collaborator for its recent Future Collective collection is proof! Before launching her fashion brand, Jeneé Naylor began her Target career in 2012, quickly rising to the role of store director at stores across the Washington, D.C. area after several years of hard work and commitment. Now, 11 years later, the company has unveiled its latest Future Collective collaboration with Naylor and her brand, which features 70 new pieces designed with individuality in mind, according to Target’s company blog.   View this post on Instagram   A post shared by Target (@target) “From sketching designs in high school to working in retail, fashion has always been a passion of mine,” Naylor said. “It wasn’t until I was working full-time that I started posting my outfits on social media and gaining traction. Because my Target work schedule was so busy, I would create and batch...

One of the challenges entrepreneurs encounter is finding a location to situate their business. There is a lot of processing and costs that go into securing a business location or outlet, but not all businesses require a physical location. Rather than waiting for your customers to walk in, you can take your services to them. A mobile business is not bound by space; it assumes the space of its clients. It offers flexibility and minimal startup costs. Here’s a list of mobile business ideas you can create today. 10 Mobile Business Ideas Food Truck Food trucks have become a popular and trendy way to serve delicious food. Whether it’s gourmet burgers, tacos, or ice cream, a food truck allows you to move to different locations, reaching a broader customer base. Plus, you can participate in events and festivals to increase your exposure. Pet Grooming Pet owners love the convenience of mobile pet grooming. You can offer services like bathing, trimming, and nail clipping right at the...

Kevin Hart’s Gran Coramino Tequila has officially reached a new milestone. According to a press release shared with AFROTECH™, since its inception in 2022, the ultra-premium tequila company has provided more than $1 million in grant funding to over 100 Black and Latinx small-business owners and entrepreneurs through its Coramino Fund. The fund, powered by the company founded by Hart and 11th-generation tequila maker Juan Domingo Beckmann, has made giving back to the community its main priority from the very beginning, honoring its “vision to celebrate life’s hard-earned moments” by donating $1 from every bottle sold to support underrepresented entrepreneurs in the United States and Mexico. “As an entrepreneur myself, I’ve seen how early financial support can impact the long-term success of the business,” Hart said in a statement. “The Coramino Fund was created to provide support to some of the hardest working people out there — entrepreneurs and small business owners.”   View this...