A game changer is someone who, through their successful impact, changes the trajectory of an industry. In the world of live streaming, “Kai Cenat” and “game changer” have become synonymous.
According to CNBC, the 22-year-old streamer reportedly shattered the boundaries of live streaming with his “Mafiathon 2,” a continuous 30-day broadcast that captivated millions and set a new Twitch subscriber record. “Mafiathon 2” was a subathon — a format where each new subscription extends the stream’s duration — broadcasting 24/7 throughout November 2024.
By the conclusion of it, Cenat had 50 million unique viewers and an estimated 727,700 subscribers tuned in. Tech Times reports that this number surpasses the previous record of 326,250 held by virtual streamer Ironmouse.
“I love y’all so much,” Cenat said during the concluding moments of the 30-day event, per Tech Times. “Without y’all, I am nothing.”
Twitch subscriptions are typically priced at $4.99 per month, offering perks like ad-free viewing and exclusive content. Based on this model, Cenat’s subscriber count during “Mafiathon 2” could have generated approximately $3.6 million in revenue. However, Twitch’s revenue-sharing agreements vary, with the platform taking between 30% and 50% of subscription fees. Since Cenat is a Tier 1 level streamer, his percentage share with Twitch is likely around 30% – 40% as one of the platform’s top creators.
During the month-long stream, Cenat was not online alone. He brought along some top influential people and celebrities like Kevin Hart, Snoop Dogg, and Bill Nye. With such diverse talent, Cenat’s record-breaking number was likely caused by the broader audience he attracted, maintaining viewer engagement throughout the stream. Cenat’s team also ensured continuous entertainment during his off-screen moments, with team members stepping in to keep the momentum.
While his earnings were massive over the 30 days, the “Good Burger 2” actor isn’t keeping all of his earnings to himself.
According to a previous AFROTECH™ report, he announced that 20% of the subscription proceeds for the subathon would fund the construction of a school in Nigeria. In March 2024, Cenat traveled to the African nation and visited the Makoko Children Development Foundation School and Orphanage. During a discussion with the school’s principal, he gained insight into the challenges faced by the students and the deteriorating state of the facility, which is in the floating community of Makoko.
“This building is coming down; it’s sinking,” the principal explained to Cenat in a recorded video. “So, we are looking for support to [break] it down and rebuild it.
This donation from the live stream aims to provide full staffing, classrooms, and uniforms.
