Kim Roxie has opened a vegan makeup store in the historic district famously known as Black Wall Street.
Roxie began her entrepreneurial journey in 2004 when she opened a makeup storefront in her hometown of Houston, Texas. According to Fox 23, her mother supported the launch with a $500 investment.
“She gave me $500 and I saved up the rest of the money,” Kim told the outlet. “My mom loved makeup, she loved sitting in front of the vanity getting herself together and my mom did not have an office job, she was getting herself together to work at the post office.”
Although the shop closed its doors in 2018, Roxie’s journey in the cosmetics space was far from over. The closure marked not an end, but a pivot — a chance for her to realign her mission with deeper personal connections and greater purpose. She was driven by two profound health challenges that reshaped her outlook on beauty and wellness. The first was her own struggle with alopecia, an autoimmune condition that caused hair loss and tested her confidence. The second was her mother’s battle with breast cancer, a journey that illuminated the importance of safe, healing, and empowering beauty solutions.
“My mom ended up developing metastatic breast cancer,” Kim said, per Fox 23. “It just kind of came as a tidal wave to be honest, so because of that, I started to do a lot of research.”
She set out to redefine the beauty industry, building products from the ground up to reflect her innovative vision. In 2020, this commitment came to life with the launch of LAMIK Beauty, a vegan makeup line featuring lip products, foundations, makeup brushes, eyeshadows, and brow essentials.
Roxie’s line can be shopped online and at Macy’s locations in Texas, Louisiana and Georgia, notes the Houston Chronicle. She also made history by becoming the first Black woman beauty founder to have her products shelved in Ulta.
Now, Roxie is bringing her beauty line to Tulsa, OK’s historic Greenwood District, which will soon be home to LAMIK Beauty’s storefront. The area holds deep significance as the site of numerous thriving Black-owned businesses that were destroyed during the 1921 Tulsa Race Massacre, when a white mob devastated the community. According to the Houston Chronicle, the destruction would amount to over $200 million in losses today.
This history has inspired Black entrepreneurs like Roxie to return to the district and play a role in its revitalization.
“Opening a store in Tulsa, Oklahoma, the historic home of hashtag#BlackWallStreet, is a profound honor and responsibility,” she wrote on LinkedIn. “The Greenwood community stands as a testament to resilience, creativity, and the entrepreneurial spirit of Black excellence. As we open our doors @lamikbeauty we embrace the legacy of those who built and sustained this historic district, and we commit to contributing to its continued growth and vitality. Our mission is not just to offer products or services but to create opportunities, foster connections, and honor the brilliance of the past while building a brighter future.”
The opening of the Tulsa location follows Roxie’s participation in the W.E. Build Tulsa Accelerator backed by Goldman Sachs’ One Million Black Women Initiative. According to its website, the program provides mentorship, networking opportunities, funding, and an intensive three-month training curriculum, among other resources.
