New changes are underway at Roc Nation to empower independent artists.
According to a news release, Jay-Z’s label has merged its Roc Nation Label and Equity Distribution (EQ) divisions to form ROC Nation distribution, with plans for it to bolster artists by giving them greater freedoms across technology and the music business.
“The formation of ROC Nation distribution is a natural transition in the music space,” the press release states. “The mission is to support and empower independent artists while providing them the tools and services to distribute their music. All artists signed to Roc Nation Label will join and benefit from the new ROC Nation distribution structure.”
Variety reports the distribution segment was established in 2019 and is being led by President Krystian Santini. The segment allowed artists to maintain ownership of their masters, and it will continue with an artist services division that includes marketing, publishing administration, and data analytics available through a proprietary dashboard.
“The music industry is undergoing a significant transformation,” the press release mentions. “The rise of direct music distribution channels, combined with the influence of social media, has reshaped the traditional landscape. These developments have created a direct connection between artists and consumers, empowering artists to take greater control of promotion, marketing, creative direction, and business development.”
The announcement of Roc Nation’s merger is also accompanied by the departure of Shari Bryant. She served as co-president of Roc Nation for the past five years, Vibe reports.
“Its been such a beautiful journey,” Bryant reflected in a post shared on Instagram. “From where it started (sitting in my cubicle @ RocAFella Records), to now ending my 5 year tenure as Co-President of RocNation Label. It’s bitter sweet, but as I often say, you have to Do It Scared. Onward and upward, and as always…More To Come.”
