Lots of people start a new business and think that solely promoting it is the key to success. But creating helpful, quality content also helps to drive sales and conversions. People want to trust a company before they make a purchase. If they don’t, they’re likely to move on to the next. That’s why over half of marketers create at least one piece of content each day. So here’s how to create content for your new business so that you can gain your customers’ trust. 1. UNDERSTAND YOUR MARKET’S NEEDS Before creating content for your product or service, it’s important to know what your potential customers want. What goals do they hope to achieve by using your product/service? What do they hope to gain by reading your content? For example, if you sell skincare products, your target audience would probably want to read articles about how to get clear skin or how to prevent wrinkles. This information would prove valuable to your audience. As a result, they’re more likely to purchase from...