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Pheelz And Lord Afrixana Share How Using Tech Has Created Opportunities Such As Collaborating With Beyoncé

As technology continues to evolve, it creates new avenues for industries to grow along with it. While controversy surrounds tech being used in music, such as AI-generated songs, it also creates a positive impact for musicians. Among the panels at the 2023 AFROTECH ™ Conference was “From Beats to Bytes: The Convergence of Music and Tech,” moderated by Marc Byers, the former general manager of Motown Records and founder of Protect The Culture. During the panel discussion, Nigerian producer and singer Pheelz and Ghanaian-born songwriter and artist Lord Afrixana discussed the pros and cons of merging technology and music. Pheelz expressed how tech has made the world “small” but also put artists on a “global stage.” For him, this exposure allowed him to watch his hit record “Finesse” blow up in real time via the power of tech and social media , specifically. “I was just at home in a place called Gbagada in Lagos making the song in my room, and I just posted a video with my friend, and...

Sep 23, 2024

Timbaland's Beatclub Becomes The First Music Startup To Be Invited Into IBM’s Accelerator Program

This is where music and technology intersect! Timbaland’s Beatclub is set to become the first music-tech startup to be invited to join the IBM Hyper Protect Accelerator, a mentorship program dedicated to providing startups with data protection, privacy, and security solutions while pushing for advancement in the startup ecosystem. The premier global marketplace for music creators was co-founded by legendary producer, Timbaland, alongside his longtime manager, Gary Marella. “At Beatclub we leverage the hyper ledger fabric and smart contracts to underpin all of our business processes and transactions across our marketplace,” said Eric Czar , Chief Technology Officer at Beatclub, in an official press release shared with AfroTech. “Our participation in IBM Hyper Protect Accelerator will enable us to continue our development work as we automate the self-executing license terms for our music products and enable all of our transactions to be fully transparent and trackable, all while...

Sep 15, 2021