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Patricia Williams opened her first McDonald’s franchise store in 1984. Today, Williams and her daughters Nicole Enearu and Kerri Harper-Howie own every McDonald’s in the city of Compton, according to Black Business. Williams and her daughters, who began working with her in 2000, have successfully opened 13 stores, generated almost $50 million in revenue and have employed over 700 people. Williams’ journey started over 30 years ago. She and her husband — inspired by family members who already owned McDonald’s franchises — cashed out their retirement plans and set out to open their first store. Their risk reaped major rewards, as the McDonald’s brand grew throughout the 1980s, Williams and her husband were able to purchase a second store before making another bold business move. When her marriage ended, Williams bought her husband’s share in their business, sold their stores and opened five more. This leap of faith required her to take out a small business loan, attend the required...
Lots of people start a new business and think that solely promoting it is the key to success. But creating helpful, quality content also helps to drive sales and conversions. People want to trust a company before they make a purchase. If they don’t, they’re likely to move on to the next. That’s why over half of marketers create at least one piece of content each day. So here’s how to create content for your new business so that you can gain your customers’ trust. 1. UNDERSTAND YOUR MARKET’S NEEDS Before creating content for your product or service, it’s important to know what your potential customers want. What goals do they hope to achieve by using your product/service? What do they hope to gain by reading your content? For example, if you sell skincare products, your target audience would probably want to read articles about how to get clear skin or how to prevent wrinkles. This information would prove valuable to your audience. As a result, they’re more likely to purchase from...