As the lawsuit progresses, only time will tell if Lunsford will be able to claim victory over the trademark.

“I have painstakingly built my successful small business with my own sweat equity, hard work, and research. It’s clear that I established my brand first,” Lunsford previously shared with Forbes. “As a young black woman, my mission with SKKN+ is to provide quality skin care and curated full-body experiences to enhance each client’s self-care regimen. The (+) represents a hands-on transformative aesthetic experience that elevates the body, mind, and spirit.”

But while the status of the case is pending, it’s worth noting the track record for Kardashian’s new brand. A report by Glamour covered the controversy of not only her line’s name being similar to Lunsford’s but also Lori Harvey’s SKN by LH — another Black-owned beauty brand.

Kim naming her skincare brand SKKN when Lori Harvey’s skincare brand name is SKN doesn’t sit right with me. Seems like they’re stealing from a black woman for the thousandth time.

— kay (@makaylamdavis) June 1, 2022

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