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After creating a unique, Twix-powered and -inspired space for future Black technologists at AfroTech 2023, Mars Inc. returned to the conference this year ready to take things up several notches. The interactive installation’s effect on attendees started from a vibrant layout inspired by the iconic candy’s traditional gold and red packaging, arranged in such a way that they served as an instant pick me up for anyone in the area. Within the conference hall oasis, Mars, Inc. created a number of Twix-themed stations for candy and dessert fanatics, content creators, and techies looking for inspiration. The Creator Lab was all about connection and creativity. Attendees spent time at the Twix-inspired bracelet-making station, threading beads (in signature Twix colors) to craft fun pieces for themselves, friends, and family. The setup wasn’t just about making bracelets—it became a socializing and networking hotspot whenever attendees needed a break from the hustle and bustle on the...
Every year AfroTech brings the best and brightest talent together to network, elevate their skills, and look ahead to discuss the future of tech. This year’s conference proved that the future couldn’t look any sweeter. The TWIX ® College Reception created an exclusive space for the students who will soon be the innovators, creators and industry disruptors of tomorrow. This private networking event gave 75 TWIX ® Scholars the opportunity to take a break from their studies so they could tap in with other up-and-coming tech talent and embrace one of the most slept-on forms of resistance: Black joy. TWIX ® partnered up with Blavity.org to transform The Reverbery into a red and gold foil-wrapped speakeasy where attendees enjoyed mouth-watering sliders, playful caricatures, interactive photo booths, and all-you-can-eat TWIX ® candy bars – and yes, we’re talking full-sized. It was the perfect backdrop for bright-eyed students eager to see what golden opportunities the tech space could...