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Searching for beats can be a daunting task for musicians, but this new platform aims to make it an easier process. UnitedMasters and Grammy Award-winning producer Hit-Boy have joined forces for Beat Exchange — a curated marketplace to buy and sell beats — per a press release shared with AfroTech.
UnitedMasters isn’t letting up on ensuring that independent artists secure their coins. In October 2021, the Steve Stoute-founded music distributor forged a partnership with Coinbase to be one of the first to offer artists to be paid in cryptocurrency, as previously reported by AfroTech. The duo is back once again for a new collaboration, except, this time with another project on board. According to a press release shared with AfroTech, UnitedMasters has announced its partnership with Coinbase and Chain Runners for NFTs created, sold, and promoted by the company’s artists. The limited-edition collections will mark UnitedMasters as the exclusive partner for Coinbase’s new NFT marketplace. “In the same way that United Masters gives power to artists by enabling ownership of their music, NFTs give people true ownership of their digital assets,” said Chain Runners, according to the press release. “This partnership is representative of a new wave of ways for artists to express themselves...
As TikTok receives bids from potential buyers like Microsoft and Oracle, it has announced its first music distribution deal with UnitedMasters. According to TechCrunch , the partnership will amplify TikTok’s ability to help music go viral. In addition, the deal will help indie artists distribute their music directly to music streaming services. “TikTok artists who are creating music in their bedrooms today will be featured in the Billboard charts tomorrow,” said Ole Obermann, global head of Music at TikTok. “Our mission is to help those artists achieve their creative potential and success. This partnership with UnitedMasters gives us a turn-key solution to help artists who are born on TikTok to reach their fans on every music service.” In the past year, already released tracks like Princess Nokia’s “I Like Him,” K Camp’s “Renegade,” and Rasheeda’s “Marry Me” have all exploded thanks to the app users’ funny remakes and dances. However, emerging artists like BMW Kenny (the voice...