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Reggie Bush is taking legal action against several organizations he claims failed to acknowledge his contributions when they benefited from his name, image, and likeness (NIL) . According to ESPN, Bush, a former USC running back and 2005 Heisman Trophy winner, announced the lawsuit on Monday against the university, the Pac-12, and the NCAA . His legal team claims the organizations profited significantly from Bush’s popularity through TV contracts, merchandise sales, and media rights — even after he went to the NFL. “This case is not just about seeking justice for Reggie Bush,” said attorney Evan Selik, per the outlet. “It’s about setting a precedent for the fair treatment of all college athletes. Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated, and treated fairly for their contributions.” Bush completed his college football career and entered the NFL draft in 2006, when the New Orleans Saints selected him as...
This college wide receiver is taking the use of his name, image, and likeness (NIL) to greater heights. Jordan Addison just inked a deal with United Airlines. According to ESPN, Addison will participate in digital media content and an engagement campaign that points out new point-to-point routes now available by the airline. While the details of the numbers behind the deal are not yet available, Addison has become quite the household name after he won the Biletnikoff Award for the nation’s best receiver in the same season that he transferred from the University of Pittsburgh to the University of Southern California (USC). “College football fans love following their team on the road and this year we’re making it easier than ever,” said Michael Weeks, managing director of domestic schedule development and publication at United in a statement. “We’re flying nonstop to some of the most historic football towns in the country, including South Bend, Columbus, and Baton Rouge, and also...
It’s no question that if it’s one thing that Saweetie is going to do, she’s going to chase a bag. As previously reported by AfroTech, the certified hustler has consistently been on her grind racking up deals including her partnership with McDonald’s — making her the company’s first Black female musician to have a celebrity menu collaboration. Now, the booked and busy entrepreneur wants to help Gen Z build its own business acumen. On Dec. 10, Saweetie confirmed that she will be teaching a class at the University of Southern California (USC), her alma mater, iHeart Radio reports.
Congratulations are in order for Natalia Bryant! The oldest daughter of the late NBA legend Kobe Bryant is now a high school graduate and will head to her dream school in the fall. Now, a graduate of Sage Hill High School of Newport Coast, California, Natalia was presented with the Sage Hill Compassion Award. “Congratulations Natalia,” wrote her mother, Vanessa Bryant in a post to Instagram. “We will ALL be with you every step of the way.” Vanessa also shared a video from a Sage Hill faculty member on what the compassion award means and the impact of Natalia during her tenure at the school. View this post on Instagram A post shared by Vanessa Bryant ? (@vanessabryant) “No matter what is happening in her own life, she exhibits grace and empathy towards others,” said the Sage Hill employee in the video. ” As a student ambassador, she has been passionate about sharing the Sage Hill experience with prospective and incoming students. She has worked to lift up other young women as a...