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Content creators are taking over. Entertainment is entering a new era as attention shifts away from traditional cable TV, streaming platforms like Netflix, Prime Video, and Peacock, and even movie theaters. More people are seeking fresh, innovative ways to engage their time and dollars. And the creators are certainly delivering with engaging content that circulates the web and is also attracting countless celebrities and companies who are looking to capitalize in a new territory. Forbes notes the creator economy is currently valued at $250 billion, and that number is projected to nearly double by 2027. Three top Black creators are not just participating in this revolution — they’re leading it. Kai Cenat Kai Cenat currently holds the crown as Twitch’s most-subscribed streamer, as AFROTECH™ previously reported. The New Yorker, who once lived in a shelter, recently concluded his month-long November 2024 “Mafiathon 2.” Users tuned in to his 24/7 Twitch livestream throughout the month,...
Popular streamer and creator IShowSpeed made his first $1 million at 16. Also known as Darren Watkins Jr., he currently boasts an impressive 33.5 million subscribers on one of his YouTube channels alone, as well as an additional 26.9 million followers on Instagram. His early motivation to keep creating content as a freshman in high school also stayed with him, he explained on the “Club Shay Shay” podcast with Shannon Sharpe. “My sophomore year, I kind of gave up on school. I kind of gave up on everything that I had in my old life and just put everything on my stream. I streamed every day. I didn’t care about nothing else except Youtube streaming,” IShowSpeed said on the podcast. His mother initially had hesitations about streaming, even after his first viral clip garnered 30,000 views. She gave him an ultimatum: quit streaming or leave her home. With 2,000 subscribers at the time, he chose the latter and moved in with his father in Detroit, MI. “Once I start something, I’m not...
Authenticity has remained Kordell Beckham’s superpower beyond the villa. Beckham and his girlfriend, Serena Page, were crowned the Season 6 champions of Peacock’s “Love Island USA,” which had become the most-watched series on streaming platforms in the U.S. ahead of the season finale in July 2024, per NBC Universal. Beckham and Page also made history as the first Black couple to win on the show, The Hilltop mentions. View this post on Instagram A post shared by The Jennifer Hudson Show (@jenniferhudsonshow) Investing Cash Prize The couple — who now have 7 million followers combined across their TikTok and Instagram accounts — earned a $100,000 cash prize on the show, which they split evenly, according to US Weekly. Beckham has decided to be wise with a portion of his earnings going toward investments, and this will include the launch of his own clothing brand now in the works with his team. “We’ve been talking with a bunch of businesses to see what we can do to jumpstart a clothing...
When considering the “It Girl”, Kirah Ominique is top of mind. She had no intentions of being a full-time content creator. In fact, she had first envisioned attending an Historically Black College and University, potentially Howard University or Texas Southern University, to obtain a pharmaceutical degree. Although that did not become a reality, her Plan B was to always be involved in the beauty field. “I was supposed to come become a pharmacy tech first. Girl, I failed pharmacy math like, ‘Yeah no let’s go to P lan B.’ Now Plan B is Plan A, doing something in like the beauty field but a mix with the medical. Or maybe a traveling nurse wouldn’t sound too bad either,” she explained in a YouTube video posted in May 2024. Ominique has stayed true to her interests in diving into the beauty world through content creation, which also encompasses fashion and lifestyle and has led to a strong social media presence. @kirahominique Get Ready With Me For Dinner In Thailand , Its Giving...
By capitalizing on her status as a leading beauty influencer, Jackie Aina has built the foundation for a prosperous business empire. How It Started Aina, a Nigerian-American born in California’s San Gabriel Valley, came from humbling beginnings. BuzzFeed News mentions she has six siblings, with an even split between brothers and sisters. She recalls “growing up with nothing” at times, bouncing around shelters with her mother and siblings. “Growing up, I had no leverage, I had no rich uncle,” she said, per the outlet. “We got kicked out of a shelter, we couldn’t get to another one quick enough. And when you’re a mom of seven, It’s not easy.” To change her outcome, Aina studied medicine at the California State University, Business Insider reported. That route did not pan out for Aina, and she made the decision to serve in the Army in 2008, after being convinced by her then-boyfriend. They would marry — although they later divorce — and she moved to Hawaii to live with him where she...
Nowadays, content creation on digital platforms is our main source of news and entertainment. If you’re not navigating the YouTube wave in 2024, you may find yourself behind the current. In the ever-changing digital landscape, YouTube has proven to be a dominant force. From its continuous feature expansion and rapidly growing global audiences, not only are content creators achieving success, but businesses are as well. Years ago, many may have foreseen YouTube blasting off the way in which it has, becoming a lucrative platform. But there may be some who question, why? YouTube makes it effortlessly efficient for content creators to share their content with massive audiences across the globe. In addition, to there being a wide range of content to choose from. YouTube allows content creators the bandwidth and opportunity to entertain audiences, showcase their talents all while building lucrative careers and brand partnerships . There are countless YouTube users (YouTubers) who have...
Turning your passion into an ever-flowing stream of income is a dream for many. For Shevon Salmon, he made it come true at an early age. Before Shevon Salmon — a tech and lifestyle content creator — began to sit in front of the camera for hundreds of thousands of viewers, he picked one up to take photos after the birth of his little sister. Simultaneously, his love for videography was born, too — sparking the inception of his YouTube channel.
Music has always been in Amari Noelle’s blood. Raised in Gary, IN, and having a mother who is a singer, the rising R&B singer found herself gravitating to the art. Although Noelle was initially focused on basketball, she joined a singing group she met during gym class at her performing arts high school. From there, Noelle found herself exploring music more on her own.
There’s no denying that Afrobeats is one of, if not the, hottest genres currently in the music industry. As African artists continue to crossover, U.S. listeners have been captivated by hits like Wizkid and Tems’ “Essence,” Burna Boy’s “Last Last,” and Rema’s “Calm Down.” While the global phenomenon has taken over the sound waves as of late, there are artists such as Joeboy who knew early on of its promise.
Black creators have been at the forefront of trends, and that will likely not end anytime soon. The interesting fact about their impact is that they have not always been paid or recognized for their contributions to the industry. From comedic skits to product recommendations, Black people have been at the center of culture — providing the entertainment and “up-to-date” information the world craves. Recently, Forbes recognized the work of some of these Black creatives. Not only have they been in their creative bag, but they have also overcome some systemic challenges and earned quite a bit of income in the process. Check out the list of Black creators that made the Forbes list.
YouTube Music serves as a music service that supplies tunes, but more importantly, sheds light on the artists and their stories. In 2021, Director of Black Music & Culture Tuma Basa professed to AfroTech that the platform’s mission is to continue connecting the dots and being a sort of institutional memory for the culture. In an influential team effort, Artist Partnerships Lead Brittany Lewis and Global Music Strategist Lead Mahlet Seyoum are heavily involved in supporting artists.
NBA Youngboy has had enough of YouTubers swiping his content for their page. According to HipHopDX, the Louisiana native took to his Instagram page to demand Atlantic Records — his label — ban the use of his music in reaction videos. “Atlantic ban my music from all YouTubers – get a real job,” NBA YoungBoy wrote. View this post on Instagram A post shared by Say Cheese TV 👄🧀 (@saycheesetv) In my opinion, for what it’s worth, the Baton Rouge-based rapper has — quite literally — millions, if not billions, of reasons to feel the way he does about people using his music without writing him a check. As one of the most successful artists on the platform, he has a vested interest in keeping things copacetic. With that said, let’s take a look at his YouTube numbers.