D-Nice was responsible for getting most of us through the craziness of the pandemic thanks to his “Club Quarantine” live mixes. Now, the DJ and rapper is looking to get us out of the house and tucked into a nice glass of wine.
The Drinks Business is reporting that D-Nice — real name: Derrick Jones — is putting his money where his mouth is with his investment into French wine label Maison Marcel, whose previous investors include LiveNation and multimedia artist James Goldcrown.
“We are honored to have an icon like D-Nice as an investor. His passion for celebration and togetherness speaks directly to the ethos of our brand,” said Albert Dahan, CEO of Maison Marcel, in a statement to the outlet. “Not only does he have refined taste, but his finger is on the pulse of culture in a unique and broad way. His organic affinity for our wines was a clear sign we were doing something right. A deeper partnership was the logical next step.”
Jones also echoed the sentiment shared by the label, which is based in the Provencal region of France.
“I have cultivated a deep appreciation for wine over the years. It’s my go-to beverage in moments of celebration and relaxation,” he said in a statement provided to The Drinks Business. “When a friend introduced me to Maison Marcel I knew it was something I wanted to be a part of; the quality of the wine is unmatched and versatile for any occasion or food pairing. I am excited about the opportunity to be part of the brand.”
Maison Marcel wines — which range in price from $18.99 to $21.99 — are available now.