Howard University women’s basketball has landed a sweet deal with Black Girl Vitamins.
According to a press release, Howard University Bison Women’s Basketball team has cemented a multi-year deal with Black Girl Vitamins as its official sponsor. The vitamin company aims to empower Black women in their health journeys with high-quality products, health expertise, and education resources.
Through the partnership, the team’s players and coaches will receive vitamins, and the team will also be provided with direct monetary sponsorship.
“Thank you, @blackgirlvitamins !! Thank you for seeing us!! Thank you for seeing all Black Women and making our health a priority,” the team wrote in a caption shared on Instagram.
Black Girl Vitamins commented in a separate Instagram post: “Holding this secret in for this long was not easy for us at all, legit wanted to explode. But yes we are THE OFFICIAL, yes THE OFFICIAL vitamin sponsor for Howard basketball team. Can you say GO BISON !!! Catch us on the courts all season long.”
The partnership comes amid Howard University’s celebration of 50 years of women’s athletics. Its women’s basketball legacy includes nine Mid-Eastern Athletic Conference (MEAC) regular season titles and 11 tournament championships over that time period.
“I’m extremely excited about this partnership!” commented Tiesha “Ty” Grace, head coach of Howard University Bison Women’s Basketball. “As a huge supporter of those who positively impact the Black community and beyond, Black Girl Vitamins has created a brand and product that promotes health and well-being for us. I look forward to the great things ahead!”
The press release calls the partnership “a powerful step towards equity, inclusion, and empowerment for Black women – addressing historical underrepresentation, underservice, and underfunding of women’s sports, especially within collegiate basketball.”
Additionally, as part of its ongoing efforts to support education, Black Girl Vitamins offers monthly $1,000 scholarships to Black women and plans to provide up to $100,000 to help those advance in healthcare-related fields this year.
