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Howard University women’s basketball has landed a sweet deal with Black Girl Vitamins. According to a press release, Howard University Bison Women’s Basketball team has cemented a multi-year deal with Black Girl Vitamins as its official sponsor. The vitamin company aims to empower Black women in their health journeys with high-quality products, health expertise, and education resources. Through the partnership, the team’s players and coaches will receive vitamins, and the team will also be provided with direct monetary sponsorship. “Thank you, @blackgirlvitamins !! Thank you for seeing us!! Thank you for seeing all Black Women and making our health a priority,” the team wrote in a caption shared on Instagram. View this post on Instagram A post shared by HU Womens Basketball Team (@howard_wbb) Black Girl Vitamins commented in a separate Instagram post: “Holding this secret in for this long was not easy for us at all, legit wanted to explode. But yes we are THE OFFICIAL, yes THE...
For the second year, actor Michael B. Jordan and flavored bottled water company Propel aim to bridge the gap between resources and access for people striving to regain control of their health. Last year in partnership with Propel, Jordan used his influence and Propel’s funds to equip the WalkGood LA studio — a space for yoga enthusiasts of all levels — with the resources needed to establish its presence in the health and wellness industry. “We were looking for different organizations in LA, wanted to kick it off in Los Angeles, and open up their first physical space, The WalkGood Yard. This space enabled [WalkGood LA] to expand their programs and classes in a central location, providing the facility and location to grow their brand and reach the community at large,” Jordan said in an interview with AFROTECH™. “This year, we’re creating spaces for other organizations. Instead of going to them, we’re opening under one roof, creating a rotating space for up to 16 organizations to come...
As Pinky Cole continues to reach the pinnacles of success as an entrepreneur, she also lifts others as she climbs. The Slutty Vegan founder and CEO has never been afraid of taking risks and betting on herself, even when the odds are stacked against her. Her Atlanta, GA-based restaurant has been wildly successful, even though she created the concept as a passion project, initially launching the company as a food truck without focusing solely on profit. “I pinch myself every day,” she told AFROTECH™ in a recent interview. “Sometimes we’re so immersed in our work that we don’t realize the blessings happening around us. I think about how Slutty Vegan opened the door for me to partner with PepsiCo on the Pepsi Dig In Campaign to support Black-owned restaurateurs. As a leader in this space, I can help provide the support they need.” Cole added, “It’s all been a passion project for me because I get to help people reimagine food in a way they never have before. Every single day, I’m humbled...
Usher’s nonprofit organization, Usher’s New Look, is working to make tech career paths more accessible for underserved youth. Essence reports that Usher’s New Look teamed up with IBM’s SkillsBuild program to provide young people who are supported by the nonprofit with free tech training including in AI. IBM’s free global platform provides educational pathways and content, particularly focused on career prep resources. “We serve more than 1,500 youth per year, and all the students we serve will have access to SkillsBuild,” said Usher’s New Look CEO and President Careshia Moore, according to Essence. “AI is being infused into every part of our lives, particularly the workforce. We want to make sure that our young people are prepared for what’s coming.” IBM Vice President and Chief Impact Officer Justina Nixon-Saintil chimed in, “In the United States, we very much focus on partnerships like Usher’s New Look, where we can to bring the free training, the expertise from IBM, even job...
Kansas City Chiefs quarterback Patrick Mahomes has a new business venture to add to his ever-growing portfolio. According to Boardroom, the three-time Super Bowl champion is taking his love for coffee to higher heights as a lead investor for Throne Sport Coffee, a ready-to-drink coffee beverage company that was launched Thursday (May 16). Putting his money where his mouth is, not only did Mahomes attend a nice chunk of developmental and departmental meetings for the company, but he also had samples of the coffee sent to his home every two to four weeks in 2023 to ensure that he was able to help the Throne Sport family create a “tasty, healthy beverage with mass appeal to compete in a crowded market.” “There were a lot of samples sent and the season worked out well,” Mahomes said. “We won the Super Bowl, so it must have worked. We’ve come up with a great product, and I think people will really enjoy them throughout the entire day, not be jittery, and not be sluggish after the coffee...
Mary J. Blige’s fans have been asking her for a boot collection for years. Now, the music legend has delivered on her promise. In May 2023, the “Good Morning Gorgeous” singer exclusively shared with AFROTECH™ that her signature boot line was on the way. “It’s in the works,” Blige told AFROTECH™ at the time . “For some reason, this is taking longer than everything else, but we’re gonna get there. Trust me. Everything else is here so that’s on its way.” The time has officially arrived as Blige teamed up with Giuseppe Zanotti in May 2024 for “The Mary Boot.” What’s more, she was a part of the design process. “Giuseppe Zanotti and Mary J. Blige have transformed their longtime friendship into an exclusive, limited-edition collaboration,” Giuseppe Zanotti shared on its Instagram page. “‘The Mary Boot,’ a stunning over-the-knee boot co-designed by the two talents.” View this post on Instagram A post shared by Giuseppe Zanotti (@giuseppezanotti) During the 2024 Strength of a Woman Festival...
Joe Budden is getting candid about his career podcast earnings. According to Vibe, the rapper-turned-podcast-host recently shared that he has earned at least $7 million since he made the career transition, pocketing a reported $4 million from that after taxes. “Off podcasting, off of this?” Budden said during an episode of “The Joe Budden Podcast.” “All together in the whole 10 years? About $4 million… Gross is $7 million.” He also opened up about how he and his team managed to get to those numbers, noting that inking partnerships with various brands along the way has been beneficial. “Early on we were doing it for free,” Budden recalled. “Then we hit a little lick, Spotify. Then n—as left, the building crumbled a little bit, and my friends came and saved the day.” As previously reported by AFROTECH™, he shared the real reason that he walked away from Spotify’s initial offer. “In business, there are signs, for me, that show faith in a relationship,” Budden said at the time. “And me...
You can’t place Anifa Mvuemba’s creativity in a box. Back in 2020, the Hanifa founder and fashion designer shook up the fashion world with a virtual 3D show on Instagram for her collection, Pink Label Congo, inspired by her home country of the Congo. From then on, Mvuemba continued to implement her self-taught tech skills into her work, as previously reported by AFROTECH™. Now, Mvuemba has taken her fashion expertise into new territory — the spirits industry. In February 2024, it was announced that she and Sergio Hudson are partnering with premium bourbon brand Woodford Reserve. During a New York Fashion Week (NYFW) dinner, Mvuemba spoke about previously feeling like she was approached by brands for their own gain and image, per WWD. View this post on Instagram A post shared by Anifa M (@anifam) In an email interview with AFROTECH™, Mvuemba shared , “As a Black designer, navigating the barriers that come with being shortlisted for collaborations merely to fulfill a diversity...
Dendreon Pharmaceuticals, a leader in the fight against prostate cancer, has announced a new partnership with Grant Hill. In a press release announcement, it was revealed that the immunotherapy company and the seven-time NBA All-Star and sports broadcaster have teamed up to launch Start Strong, a new initiative to help individuals make decisions with health in mind. Start Strong aims to empower the prostate cancer community to learn about the racial disparities within prostate cancer incidence in the United States and encourage patients to talk to their physicians about the best treatments for them. Statistically, one in seven Black men will be diagnosed with prostate cancer in their lifetime. What’s more, Black men tend to be diagnosed at a younger age and with a more severe prognosis compared to other men. And for this reason, Dendreon enlisted the aid of Grant Hill to help spread the word. “Prostate cancer is a risk for all men, but it disproportionately impacts Black men. In...
Moët Hennessy Louis Vuitton (LVMH) is giving Virgil Abloh’s Off-White™ brand the ultimate co-sign to forge one of the most powerful partnerships in the fashion world. According to a press release, LVMH has announced that the conglomerate has acquired a majority stake of 60 percent in Off-White™ — Abloh’s popular luxury streetwear brand he founded in 2013. Together, the two will expand new and existing brands beyond the fashion umbrella. The acquisition deal has the potential to make Abloh the most powerful Black executive at the world’s most powerful luxury goods group. The New York Times reports that Abloh’s new leadership role will include working across various categories such as wine and spirits — Krug, Dom Pérignon and Hennessy, among 30 brands); hospitality (over 50 hotels); smashing silos and bringing in more diverse voices to a variety of brands. “I’m getting a seat at the table,” Abloh told the outlet in a Zoom interview. “The idea is to develop a trajectory I wish I had...
Emerging indie artists are about to get the opportunity of a lifetime at one of the biggest global live music phenomenons this summer, and an Historically Black College and University (HBCU) alumni-founded company is behind it all. Music Breakr — a new platform connecting artists and influencers to help “break” new music — has teamed up with Rolling Loud — the biggest festival brand in Hip-Hop — and digital finance platform Ahead for a two-year partnership to commence “Ahead Start to Rolling Loud,” a contest that offers aspiring artists the opportunity to perform live at Rolling Loud Miami 2021. This time around, the contest itself — presented in partnership with both Music Breakr and Black content creator house Collab Crib — invited any and all up-and-coming rappers to showcase their talents via Instagram for a chance to submit an original song to be judged by the Breakr team. All artists who submitted their music were then boiled down to eight finalists before one lucky artist was...
Rapper 2 Chainz is expanding his business ties in the cannabis space through a new partnership with a fellow Black-owned business. GAS Cannabis — a premium brand launched by 2 Chainz back in 2018 — is now teaming up with direct-to-consumer cannabis lifestyle technology platform CampNova in an exclusive partnership, a press release reports. As part of the partnership, CampNova will serve as an exclusive delivery and sourcing partner for Gas Cannabis to provide an easier and elevated shopping experience for consumers looking for quality cannabis products. “CampNova combines all the online shopping experience and technology of Amazon for shopping, UberEATS for fast delivery and FashionNova for influencer lifestyle,” CampNova co-founder and chief marketing officer Emery Morrison said in a statement, “all in one centralized location.” “Adding Gas Cannabis to our menu is a reflection on our access to high-level individuals,” he adds, “and the ability to create solid partnerships that cut...
Historically Black College and University (HBCU) Spelman College is joining its Atlanta counterparts — Clark Atlanta University and Morehouse College — in a partnership that will make entrepreneurship more accessible to its students. According to a press release, the all-women HBCU is one of the latest partners of Blackstone LaunchPad — a Techstars powered campus resource connecting schools to business and entrepreneurship — for a mission dedicated to giving diverse students in the Atlanta University Center Consortium more access to tools and resources to help develop their own entrepreneurial skills. Blackstone LaunchPad was developed with support from the United Negro College Fund Inc. (UNCF), and its expansion to Spelman, Morehouse and Clark Atlanta is the latest step in the Blackstone Charitable Foundation’s commitment to increase career mobility for diverse student bodies. “Spelman’s goal is to provide our students with the competitive edge they need to excel in any field,”...
There has been increased attention on how business leaders address diversity , equity, and inclusion in the workplace. After nearly a year since the nation experienced civil unrest, a group of large corporations are banning together to keep the conversation going. Intel , Dell Technologies, Nasdaq, NTT DATA And Snap Inc. have teamed up to formulate a new coalition called the Alliance for Global Inclusion, Intel shared in a recent press release . Dawn Jones, Intel’s chief diversity and inclusion officer (CDIO) and vice president of social impact, told AfroTech that the companies formed this coalition to further commit to developing and aligning on shared metrics that track progress in diversity and inclusion. “This isn’t new for Intel – we’ve been growing and expanding our efforts to create more inclusiveness and close critical representation gaps for many years, and as we’ve done so, we realized that our efforts alone are not enough,” Jones told AfroTech. “We connected with...
One of the most decorated gymnasts ever and one of the greatest Olympic athletes has ended her massive powerhouse deal with Nike. Simone Biles has announced that she’s officially ending her six-year Nike endorsement deal to enter a new apparel partnership with Athleta, which she believes will more closely align with her personal values, Wall Street Journal reports. “I felt like it wasn’t just about my achievements, it’s what I stood for and how they were going to help me use my voice and also be a voice for females and kids,” she told Wall Street Journal in response to what attracted her to Athleta. “I feel like they also support me, not just as an athlete, but just as an individual outside of the gym and the change that I want to create, which is so refreshing.” According to the news outlet, Biles’s new deal with Athleta will include her own performance wear line, as well as other sponsorship opportunities where the brand will offer the gymnast a platform to participate in”honest...